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In this blog article we’ll explore the backlinks topic:

  • What they are?
  • How we can use them?
  • And how do they impact our search engine optimisation’s (SEO) efforts?

Let’s start from the question: What are backlinks (inbound links)?

Backlinks, also called inbound links or incoming links: are links from other websites to yours. Where is links from your website to another website are called outbound or external links.

Why are Backlinks important?

Backlinks’ profile is an essential part of off-site SEO. The process of getting these links is well known as link building.

Link building is the process of getting other websites to link back to our websites. We can improve the rank of our sites by increasing the number of high-quality sites that link to our web pages.

Backlinks tells Google and other search engines that the website’s content is valuable, credible and useful. They serve like ‘votes’, a signal to search engines that others vouch for the content, which is worthy of citation. Therefore the more of these ‘votes’ we have, the higher the site will rank in Google and other search engines.

Google has confirmed that backlinks remain one of their three most important search engine ranking factors.

Google's. logo with SEO message inside

To grow backlinks profile is an important part of the off-site SEO. Some backlinks are more valuable than others. The most desirable and valuable backlinks are the ones, which come from the high-authority and trustworthy websites. But we should remember that ‘quality should be chosen over quantity when we are looking at growing our backlinks profile.

There’s a right way and a wrong way to build links to our websites. As a business we should. always care about the long-term viability of our websites and business brand, therefore we should only engage in natural link building through some unique and good quality content.

More about backlinks and how to get other websites to link to ours.

There are a number of link building strategies used to get other websites to link to ours (we’ll discuss this in more detail in our next blog article):

  • We should always aim to create unique, high-quality content that people will naturally want to reference and link to.
  • Get popular bloggers or people with a large social media following to speaking about our products/services.
  • Suggest people from the similar industry to link to the site. But we should remember that relevance matters. Only the links from sites that are in the same industry or niche as our sites will have value. Links from random, unrelated sites(sometimes known as black-hat SEO) can only damage the brand’s reputation and ranking.

It can take a while to grow our backlink’s profile, but we should stay patient, and remember that shortcuts like buying links are against Google’s guidelines and we can end up penalised by Google’s spam team, which can be really damaging for SEO.

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