What is White Hat SEO?Generally speaking, ‘white hat SEO’ refers to any technique that improves our search rankings on a search engine results page (SERP) while following the search engines’ guidelines. In fact, it’s all about how we use the optimisation strategies, techniques and tactics that focus on user experience rather than search engines’ satisfaction. WHSEO requires to follow search engines’ rules and guidelines. Below are the examples of white hat SEO:
- Easy website navigation – websites, which are easy for users to navigate perform better in organic search results. Site’s architecture is important!
- Website’s speed and and mobile-friendliness – it is a well known fact, that site’s speed and responsiveness are ranking factors. If your site’s speed still needs some improvement – then do it ASAP as a new algorithm is coming in 2021, which will be targeting technical SEO.
- Well described meta tags and well targeted relevant keywords can help you to rank high in SERP. The most important step here is to focus on high-quality content and user satisfaction.
- Unique content and great quality services – strive to produce content that meets your audience’ needs and helps to solve their problems. Become a knowledge hub to the site visitors.
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