SEO image with lots of SEEO elements in it

You’ve probably heard a lot of times that Search Engine (Experience) Optimization (SEO) is a vital digital marketing tool, but even if you have a basic understanding of what it is, you may still not have a solid grasp on this complex mechanism.

SEO is made up of multiple elements, like: technical, on-page, off-page and knowing what they are and how they work is key to understanding why SEO is so important.

In general, SEO is significant because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.

It is a valuable tool for brand awareness, building relationships with audience, and positioning yourself as an authoritative and trustworthy expert in your field. So without further ado, here’s everything you need to know about SEO and why it’s so vital in today’s digital world.

On-Page SEO

As Google becomes more sophisticated, one of the major factors influencing on-page optimisation is relevance to the user query.  That’s how you have to think when you’re optimising the page.

Technical SEO

Technical SEO refers to optimising the site for crawling and indexing.

Technical SEO is a very important factor in the entire SEO process. If there is a technical issue, then it is likely that your SEO efforts won’t generate the expected results.

Off-Page SEO

  • External links from  other reputable websites that point to your site
  • Social Engagement 
  • User behaviour and engagement on  website
  • Shares and likes on social media