Why is SEO important? Just think, you could have the most amazing website in the world, but if nobody can find it, that won’t matter.

Does Web Hosting Affect SEO?

Our hosting provider can impact our SEO efforts. There are a number of features a hosting provider can offer to improve a website’s ranking on search engines. Choosing the right web hosting company doesn’t guarantee a top ranking for our website/websites, but it does help to avoid significant consequences, such as: uptime/downtime, speed and location.

Uptime/Downtime

Uptime, if to put simply in the context of web hosting, is the time during which our site is fully operational (visible and usable). Downtime, conversely, is the time during which it’s not. As a rule of thumb, if we are experiencing and uptime of 99.90% or below, we should switch our web host.

How relevant is uptime and downtime for our websites and Ecomm sites in particular? Highly relevant because downtime could translate to lost revenues. Plus, from SEO prospective, as a rule, Search engines try to visit our websites several times a day. If they visit our sites during periods of downtime then they record that as inaccessible and move on to the next websites. If this happens repeatedly then our sites get flagged as unreliable and our rankings may be easily downgraded.

Speed

It is a well known fact, that the ‘website’s speed’ is a ranking factor. A slower than average loading speed isn’t necessarily the fault of the web host. The configuration and coding of the website can easily cause the ‘slow down’, but if we’re 100% positive that the technical set-up of the website is optimised as it should be, and we’re still getting poor page loading time, then we should definitely address this issue with our web hosting provider, and even request them to move the site to another server. It is common for a website to share server resources with hundreds of other websites, and the more sites are on a server – more resources those sites use, the slower our website will load. Just by moving our website to a less busy server or to a private/dedicated server, the page load speed will be definitely improved.

Location

To determine where our website is based, Search engines use a number of indicators, one of them is the IP address of our website. That IP address is assigned to our website based on the location of the server that it is hosted on. So, hosting our website with a company with servers in the UK should result in higher rankings for the chosen keywords in the UK search.

Here, at SmartSEO4you, we really like Siteground hosting provider. You’ll ask us ‘why’? The answer is simple – they’re set up to host and migrate most sites with minimal problems, and affordable cost. Their high-end and enterprise deals are really good. We use them to host our own website, and they provide an excellent service and support. You can try them yourself by clicking here. We promise you – you won’t regret.

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